In a year, the world's entire perception of the healthcare industry has transformed before our eyes. Not only has COVID-19 accelerated digital innovation, but a new paradigm of personalized health is emerging in the industry, challenging health brands to think about the ways in which they communicate with consumers. This week I invited Lars Bengston, Chief Content Officer of Havas Health & You, to talk about how these shifts and cultural whims have impacted the future of healthcare brands. 

Prior to working at Havas, Lars was Publisher of VICE Media where we oversaw an award-winning body of work across categories, built Arianna Huffington’s brand content team for Thrive, and most recently co-created digital pandemic hit Some Good News with John Krasinski, which amassed a 15MM+ global following in 2 months, was featured as YouTube’s top-10 most viewed content in 2020, and awarded a Special Achievement Webby.

This episode is sponsored by Anchor and Romer Skincare