I am SO excited to have Rich as our guest today! Rich Vallaster, CEM, DES, is the Director of Marketing, Live Events & the Trade Show Wonk at A2Z Events–Personify.
In this episode, we talk about the following:
- Event trends for 2024
- Focusing on the right customer for your exhibitor/sponsor strategy.
- Leveraging LinkedIn to get new exhibitors and sponsors.
- How to use market research to grow your event.
- Attracting attendees to your event with fresh ideas.
- Event marketing tips.
- Advice on determining if a show is a good fit for your business.
- How to be a better exhibitor.
- Importance of sales staff training
- Industry trends and strategies.
- Cool booth activations, how to stand out and also be meaningful.
Connect with Rich!
https://personifycorp.com/products/a2z-eventshttps://richvallaster.com
https://www.linkedin.com/in/richvallaster/
https://www.linkedin.com/company/a2zevents/
Rich has spent the bulk of his career in the events business, from large-scale outdoor experiences to some of the largest tradeshows and conferences. He is an appointed member of the Center for Exhibition Industry Research (CEIR) Council and is an active member of the
International Association of Exhibitions & Events (IAEE) and the Professional Convention Management Association (PCMA). He has been quoted andpublished in the New York Times, Trade Show Executive Magazine, Skift Meetings,Meetings Today, Associations Now, Convene Magazine and the Trade Show News Network regarding various events industry topics.Rich serves on several advisory committees and regularly speaks to association organizers, exhibitors, and attendees at events such as Expo! Expo!, PCMA, ASAE and the Media, Audience & Content Marketing Association. In addition, he teaches in the IAEE Certified Events Manager program and has taught both in the undergraduate and accelerated MBA programs at Hood College.
Thanks for listening!
Sarah Brush
https://www.instagram.com/eventivebrush/