Superfans are willing to follow the brands and properties they love across the country, the world, and now, into exciting and challenging new frontiers for marketers like the metaverse. For this episode, we sat down with Spencer Sherman, vp-live content and events at FaZe Clan, and Nick Garrett, director at GDX Studios, to talk about how collaborations are opening up new ways for FaZe to develop storylines and integrated marketing campaigns that come to life through live experiences.