Show notes
Ade Allenby, Global Head of Digital and Data Innovation, Reed Exhibitions
In this episode EventMB's editor-in-chief, Miguel Neves, and guest, Ade Allenby, discuss:
- How there is a big people component to leveraging new technologies
- Why speed is crucial to innovation
- Why we need to understand attendee needs at different key points of the attendee journey
- Why only some events may be suitable to become year-long communities
- Why in-person event attendees should recognize and appreciate the advantages of getting away from day-to-day work

