<a href='https://www.linkedin.com/in/gregoates/'>Greg Oates</a> is SVP of Innovation at <a href='https://nextfactorinc.com/'>MMGY NextFactor</a>, part of MMGY Global.

 

In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss:

<ul><li>How events are a pipeline to support the priorities of the destination</li>

<li>How the pandemic has increased the visibility of DMOs to different parts of the government</li>

<li>The big shifts in intention coming out of Covid for event planners and people who book events and destinations</li>

<li>How association executives are actively selecting destinations with positive DEI reputations</li>

<li>The ongoing challenges of working with board members</li>

<li>How hybrid events remain unknown throughout the industry</li>

<li>How to define and measure destination performance</li>

<li>The constant need for great storytelling in destination marketing </li>

</ul>

Creating a Common Language for Event Design with Ruud Janssen

The podcast for event professionals who want to hear from the leading innovators in the industry. EventMB covers the latest innovations in event technology, case studies of successful events, new thinking in event design, and exciting destination updates.