<a href='https://www.linkedin.com/in/clausraasted/'>Claus Raasted</a> is the Director of <a href='https://extraordinary.college/'>The College of Extraordinary Experiences</a> and Coach at McKinsey & Company

In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss among other things:

<ul><li>Curating attendees to create unique experiences</li>

<li>Using in-person event experiences to generate auxiliary revenues</li>

<li>How breaking social rules is the key to creating productive ideation sessions</li>

<li>The cost of disruption and how you cannot please everyone</li>

<li>The rise and fall of Dziobak Larp Studios and the dangers of over-delivering</li>

<li>How productivity is more approachable than innovation</li>

<li>How reframing challenges can turn them into opportunities</li>

<li>How focusing on delight rather than eliminating mistakes can create amazing opportunities</li>

</ul>
Read the latest news, attend events, and compare products about the meetings and events industry at <a href='https://eventmb.com/'>EventMB</a>.

Architecting Interactive Meetings with Maarten Vanneste

The podcast for event professionals who want to hear from the leading innovators in the industry. EventMB covers the latest innovations in event technology, case studies of successful events, new thinking in event design, and exciting destination updates.