Evening Edition
Evening Edition
BFM Media
Zara's Controversial Ad Campaign
32 minutes Posted Dec 13, 2023 at 1:00 am.
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Show notes

Calls to boycott fashion brand Zara have escalated; this comes after they received heavy criticism over their new ad campaign, which featured mannequins that were missing limbs and statues wrapped in white shrouds. Critics say the campaign was a "mockery" of the attacks on Gaza. We discuss how ad campaigns are conceptualised, and how they might navigate sensitivities around hot-button issues and events.

Image Credit: Unsplash

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