Nowadays, the formula for fame is simple. Get a ring light, highlight your cheekbones, count your followers.&nbsp;But back in 2000, Paris Hilton had to figure it all out by herself.&nbsp;Step by step, she wrote the book on how to turn yourself into a brand, without social media, and then had to figure out how to survive the backlash that followed.Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. <a href="https://wondery.app.link/eventherich" rel="noopener noreferrer" target="_blank">https://wondery.app.link/eventherich</a>Support us by supporting our sponsors!See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Paris Hilton | Prison in Pink | 46

Our lives can be crazy, but you can take a break from it all with Wondery’s new series, Even the Rich, where co-hosts Brooke Siffrinn and Aricia Skidmore-Williams pull back the curtain and chat about someone else’s craziness for a change. They tell stories about some of the greatest family dynasties in history, from the Murdochs to the Royals to the Carters (Jay-Z and Beyoncé, that is). Because as Queen Elizabeth once said, “A good gossip is a wonderful tonic.”Audible subscribers can listen to all episodes of Even the Rich ad-free right now. Join Audible today by downloading the Audible app.