He was the first Global Chief Creative for Publicis Sapient where he provided clients with insights on their business challenges, a driving force in the evolution of interactive marketing, juror at the Cannes Film Festival, and co-author of the New York Times bestselling "Storyscaping: Stop Creating Ads, Start Creating Worlds.” In this episode, Gaston Legorburu, founder of GlueIQ, shares his very personal perspective about the challenges facing companies in the current business landscape.