The fifth episode of Season VI “Saturated”: IU Edition welcomes Denise Roberson, Chief Purpose Officer at TBWA, Professor and Speaker. Denise is the first Chief Purpose Officer TBWA has had. Denise shares her passion for purpose and her work to embed it inside organizations. While the work of purpose dates back to the late 1880’s, it would be over a century before brands would embrace it as a profit driver. She shares stories of brands who have walked the walk and brands who’ve badly bu...