Liz Paquette is the Senior Director of Brand for Drizly, a leading beverage alcohol e-commerce shop. Drizly was the first brand to carve out a space in direct-to-consumer alcohol sales, and it continues to revolutionize the act of buying someone a drink via mobile phone with an innovative brand strategy. She talked about the opportunity Drizly found during the pandemic, the rise of ready-to-drink cocktails, and building a brand and a category at the same time.