Most growth teams run on incentives. Most incentives run on… spreadsheets, guesswork, and disputes.In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Sergio González, CEO & Co-Founder of Remuner—the AI-powered sales compensation platform that turns commissions from confusion into a growth system. Fresh off a €5.5M Seed (led by Seaya, with Pear VC and others), Remuner is expanding globally and doubling down on AI to become Europe’s reference platform for sales compensation.We unpack:– Why incentives break (misalignment, opacity, manual ops)– How AI nudges help reps maximize earnings (and hit targets)– Why transparency kills shadow accounting and builds trust– The power of no-code plan design (business teams, not IT)– What “global by design” means for currency/compliance/culture– The future: compensation as a strategic, data-driven growth leverTakeaways:– Automation + AI turn commissions from manual to strategic– Transparency builds trust and ends shadow accounting– Fix sales/comp cycle misalignment to unlock growth– No-code design = faster changes, fewer IT bottlenecks– AI nudges guide reps to maximize earnings, in real time– “Global by design” matters: currency, compliance, culture– Compensation is becoming a data-driven growth leverChapters:If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast...Follow EU-Startups on LinkedIn:https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website:https://www.eu-startups.com/Subscribe to our Newsletter:https://www.eu-startups.com/newsletter/#startup #sales