In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Joe Seager-Dupuy, Partner at TRUE, the $1bn consumer-specialist VC and innovation advisory firm that’s reshaping the retail, leisure, and consumer tech sectors.Joe shares his unique journey from a family of firefighters to venture capital, explains why brands today need a strong point of view, and reveals the “superpowers” that make TRUE one of the most interesting players in consumer VC.The conversation dives into:– How TRUE integrates sustainability beyond just a label– The evolution (and reality check) of direct-to-consumer (D2C) models– How AI is transforming consumer behavior and entrepreneurship– Lessons learned working with Richard Branson– And what makes a founder truly stand outTakeaways:– Great founders reshape consumer habits, not just follow them.– Market size matters — even the best idea struggles without it.– Copy-paste advice is dangerous; context defines success.– Brands with a bold point of view earn loyalty faster.– AI is an accelerant — amplifying both good business models and bad ones.This episode is packed with insights on where consumer markets are heading — and what it takes to build a business that actually changes behavior.Chapters:Follow EU-Startups on LinkedIn:https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website:https://www.eu-startups.com/Subscribe to our Newsletter:https://www.eu-startups.com/newsletter/#startups #consumer #ai #venturecapital