In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Charlie MacGregor, Founder & CEO of The Social Hub – a bold reimagination of what hospitality, connection, and community can look like in the 21st century.Starting from a personal desire to improve student housing, Charlie went on to build a hospitality powerhouse that blends hotels, coworking, student residences, coliving, events, and social impact – all under one brand.We dive deep into:– The origin story behind The Social Hub– Why belonging is the most underrated business model– How diverse communities can thrive in shared spaces– The role of design in shaping behavior and connection– How to build spaces where people actually want to connect– The future of hospitality This conversation isn’t just about hotels. It’s about how we live, work, learn – and what happens when you design spaces to bring people together on purpose.Takeaways– Hospitality is evolving from service to connection.– Design is not just aesthetic — it’s behavioral architecture.– Purpose and profit can scale together – if culture leads the way.– The best growth stories are rooted in human transformation.– The future of hospitality is human and hyper-local.ChaptersIf you haven't already.... Subscribe to the EU-Startups Podcast here on YouTube! Or follow along on your other favourite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast...Follow EU-Startups on LinkedIn:https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website:https://www.eu-startups.com/Subscribe to our Newsletter:https://www.eu-startups.com/newsletter/#startup #hospitality #travel