In our society, we rarely see examples of group benefit prioritized over profit. Few models of exchange place the rewards of ownership in the hands of consumers or provide workers with a chance to participate in self-governing institutions based on democratic models of decisionmaking. Rarest of all are arrangements whereby consumers, producers, and workers act in collaboration with one another to produce advantage for all. The MARSH Cooperative is testing these ideals in the real world, attempting to activate new paradigms for the ethical replacement of capitalism.