In this episode, Douglas Yones, Head of Exchange Traded Products at the New York Stock Exchange, is joined by Jon Fee, the Chief Marketing Officer at VettaFI, as he shares the latest on VettaFi’s capabilities alongside proven best practices for asset managers looking to develop content, increase investor engagement, and deploy an undeniable ETF brand.

Douglas and Jon discuss:

·      The landscape of ETF sales support

·      Current trends in content development

·      Best practices for building an ETF franchise