This weekend, I recorded a video at Our Bar in Columbus that ended up going viral. That made me think about how lucky we are to be alive right now, in the greatest city in the world and how important it is to create and capture these moments.

"Naming It Is The Hardest Part" Episodes include audio recorded during a Facebook live session from Malcolm White, the President of ETC by Us. They are usually short form monologues where Malcolm shares whatever is on his mind, unedited and unscripted, though sometimes they will include other people.