Content is integral to creating fanbases for a multitude of reasons. Creating content can increase familiarity with players whilst also boosting an athletes brand which in turn benefits both the individual and an esports organisation. As such, learning to optimise content creation is crucial as it allows players and orgs to focus on other aspects and improving over quality.

On this week's ESI Focus, we chat with REELY.AI's Daniel Evans, President & CEO, and Maria Consuelo Gonima, COO, to discuss content creation, the platform's product, and how to optimise videos.

This is the second episode in ESI Focus’s series on Fan Engagement, presented by REELY.AI, hosted by Esports Insider Sub-editor, Tom Daniels.