Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct location?) In part 1 of this episode, Matthew and Mohammed are joined by: Gregory Gird, Marketing Manager of Octiv Grace McNamara, Partnerships Direcetor EMEA at Elfie Klaus Mueller, CEO at Wictory.ai This episode covers: Importance of data quality for effective AI implementation. Evidence-based AI development and addressing historical bias in research data. Privacy concerns, data governance, and building consumer trust. Data sovereignty and regional compliance considerations. AI's potential to accelerate personalised healthcare and fitness recommendations. Strategic partnerships to enhance AI capabilities. To learn more about FIBO, click here: https://www.fibo.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/