To round out the pricing series, I talked to my fellow business coach Sherry Garrity from Corporate Fugitive who illuminates some of the specific pricing challenges faced by corporate employees transitioning to entrepreneurship.
The three main challenges she talks about in our interview are:
- Under-dreaming: thinking too small about the vision of what your business could be, and simply trying to match your salary as an employee
- Under-pricing: not valuing all your experience, and using ineffective measures like billing by the hour
- Under-billing: underestimating all the time and effort ittakes to effectively deliver your products or services, or not chargingthe client for all the work you are doing
You can find Sherri at CorporateFugitive.com
Ihope you have enjoyed this series! I have never done anything likethis on my blog before (long-time readers are probably shocked to getsix new posts in one week since I have been slacking on my writinglately!). If you enjoyed it and want to see more intensive discussionson particular topics, please let me know what you want to learn about.
Thanks for following along, and thanks to all my wonderful guest experts (links go to their interview in this series):John Jantsch from Duct Tape MarketingMark Silver from Heart of BusinessRamit Sethi from I Will Teach You to Be RichAndrea J. Lee from Thought Partners International LLCAlexis Neely from Family Wealth Institute