What if the smartest way to escape your 9-to-5…

wasn’t quitting right away?

In this episode, I’m joined by Gillian Liu, co-founder and CMO of Kiyoko Beauty, a brand on track to reach $10M in revenue.

Gillian shares why she kept her 9-to-5 longer than most people would, took a $30K pay cut to create the right conditions for a side hustle, and how patience became her biggest advantage.

We talk about:

• Building slowly without panic
• Why not quitting can be a strategy
• Family expectations and non-traditional paths
• What it really takes to grow something on your own terms

This conversation is for anyone who feels the pressure to rush—but knows deep down that timing matters.