The general gist of <a href="https://erickimphotography.com/blog/2020/06/11/fear-marketing/">fear marketing</a>:
<blockquote>More effective to drive people towards certain decisions and behaviors based on <a href="https://erickimphotography.com/blog/2020/07/28/fear-marketing-is-the-most-effective-form-of-marketing/">fear</a>, rather than praise-reward-encouragement. 
</blockquote>
<a href="https://erickimphotography.com/blog/2020/07/29/fear-marketing-101/">https://erickimphotography.com/blog/2020/07/29/fear-marketing-101/</a>

Mental Hygiene

Podcast on photography, philosophy, and entrepreneurship.