What do Australian consumers want today?
This episode highlights how consumer behavior has changed since the pandemic, and how the Epsilon Loyalty Index measures true loyalty from the perspective of Australian consumers, based on research with more than 2,000 consumers, across four categories, and forty brands.
Listen to learn valuable insights into Australian consumer's motivations, and how those motivations affect their attitudes towards Australian brands and ultimately, their purchase behavior.
Show Notes:
1.&nbsp;<a href="https://www.epsilon.com/apac/insights/blog/epsilon-loyalty-index-australia-2022">Epsilon Loyalty Index</a>
2. <a href="https://www.epsilon.com/apac">Epsilon</a>

#04: A Deep Dive into the Epsilon Loyalty Index Framework for Loyalty Marketers in Australia

The “Epsilon Loyalty Index” is a definitive guide that uses proprietary methodology to measure true customer loyalty in specific markets worldwide. 

The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time. 

The Epsilon Loyalty Index for Australia features research with over 2,000 Australian consumers and delivers exciting loyalty insights for Australian loyalty marketers. 

Download your copy of the report on www.EpsilonLoyaltyIndex.com