It's 7 simple steps to building your online identity, from the planning stages to your public internet presence. We show you how to construct an ID that will last in the constantly changing social web and examples of who's doing it right! Fu of the Week: Ze Frank, iJustine (Justine Ezarik), Chris Brogan Music Video Spotlight: Columbus - Love Machine Discussion: 7 Steps to building your online ID. What's yours? Show Links: GoDaddy, Register.com,Wordpress,MovableType,Amber Mac, Baratunde,Sarah Lane,David Choi,Mike Ambs Sponsor: MyLifeScoop.com - Tips for a Connected Lifestyle