Episode 114 “Burn Your Business To The Ground”EntreProgrammers are joined by Adrian Rosebrock from pyimagesearch.Derick asks Adrian how he was able to make his kickstarter campaignsuccessful. Adrian explains what his blog and business areabout. Adrian explains that the first two days are early signs of thesuccess of your campaign. Adrian mentions he aimed to raise justbelow the full funding. Adrian shares how to get funded faster, asfar as providing tons of value.  Adrian talks about reverseengineering the campaign to reach his funding goal. Derick ask what was the criteria and the goals. Adrian talksabout the early bird backers and the different tierspricing. Josh asked how the 25 dollar tier worked for the subscription.Adrian continues with a launch plan and email.Chuck talks a bit about the past kickstarter he did, and ask ifa previous semi- failed kickstarter would hurt future campaigns.Derick talk Derick ask about validation and pricing of the tiers. Adrianexplains the tier pricing. Adrian talks about advertising andcreating validation. Adrian talks about reaching out to your listand do some researching before jumping into a kickstartercampaign. Derick mentions he might be interested in doing a kickstarter inthe near future, for additional work. Derick talks about his plansfor the campaign.  Adrian shares more about tactics forvalidation from your audience. Derick shares his ideas with the e-book.  Chuck ask whatAdrian’s other marketing his has done before thekickstarter. Chuck shares that his ebook, along with a course would make alot of sense. This leads Chuck to thinking about doing akickstarter campaign as well. EntreProgrammers and Adrian discussannoying emails.John talks about testing his confidence on the beach. Based onwhat people were asking about when he speaks of confidence. Johntalks about getting an email from an organization call women intech.Chuck ask about implementing video along with a kickstartercampiagn. Chuck wants to know how important this type of media isto the platform.   John talks about being authentic and loosein front of the video camera.Derick mentions that he just got his Slack channel started andhas a few people on the channel. Derick shared his short story toget people on the Slack channel. Derick says he is still manuallygetting people on Slack. Derick explains why he chose Slack for aforum type platform. Derick says he wants to some type of automated system to notifypeople about engagement in Slack. Derick shares his ideas on whatthe official cut off will be for the Slack channel.Chuck talks about using MemberPress. Derick talks aboutkilling his monthly subscription on May 1st and only go to theannual model. Derick talks about matching the value proposition, tothe price, is a big job as he make the changes. John mentions that it is good that Derick has a date set forimplementing all the changes. John mentions that they hit a newmilestone with product sales. Over 10K! Josh talks about where thesales are coming from as far as the funnels. Josh talks aboutissues with paragraph space in Thrive.  John mentions that Josh’s copy is doing great for the “10 StepsCourse…” Derick mentions that his evergreen funnel is still doinggreat for the the RabbitMQ bundle. Josh talks about his Sublime list. Derick ask why he has notsold it to Wes. Josh mentions that it is costing him 500 dollars amonth to keep in running. Josh look into how many people areactually opening the sublime emails. Josh talks about maybe doingsome small projects or products. John says to drop the list in the the Panko Machine to hitmilestone one. EntreProgarmmers suggests that Josh should get ridof the Sublime list. Josh is not comfortable with giving thesublime list to Simple Programmer, because he thinks it’s spamming.John suggests sending an email out to tell his list that he is nowa partner to Simple Programmer, so it is not spamming. Adrian agrees the that dropping the list into another campaignmight get Simple Programmer black listed. Also, he should onlyworry about getting to the 49 percent ownership of SimpleProgrammer.  Josh has a lot of thinking to do about what to dowith the list. Chuck talks about the Freelancer episode 150, and how he andMandy had a conversations on air about their work contract. Chuckmight now pay her a fix rate to take on more responsibility. The Entreprogarmmers have questions about the involvement in thehiring process for projects in his business. John suggests to Chuck to start from scratch at see what heneeds and does not need in his business. The EntreProgrammers talkabout ways to help Chuck sort out the work responsibility withMandy. Thoughts for the WeekDerick - Some times you need to get that otherperspective. Josh - Is this something you want to be doing in five yearsJohn -  You are never done! Adrian - Set traumatic life changing goals.