Show notes
The EntreProgrammers Episode 24 Rewrite Sales Page
Josh gets into some serious writing techniques in
another coaching call with John McIntyre. He is assigned the rewriting of hissales page.Josh recalls “struggling” with putting together a “decent
sales page for my book.” He explains in-depth how his writing comes togetherwith information from his surveys.So, let’s have a listen to John McIntyre, shall we? He
talks about “drop dead copy in email marketing.” Josh is editor forSitePoint.com and considers McIntyre’s podcast to be his favorite: http://www.stitcher.com/podcast/drop-dead-copy/email-marketing-podcastBecause information for his book was derived from mostly
his blog posts, Josh said that initially he was having trouble establishing “whatneed I’m trying to meet with it.”He points out appreciation for having the survey data
to better his writing approach for his sales page. “…showed me what people arelooking for,” he said.Josh was a little “bummed” when first receiving his
survey information, but things quickly turned around for this writer. He readthe information 3 times.“And then the third time through, it was really weird, like,
phrases started to pop-out to me,” he said. Once again, writing solutions areprovided by The EntreProgrammers who share it all with you.What’s this? Josh has been having so much success in
his email marketing strategies that he actually gets a “warning” for MailChimps management. He gives all the details in this episode.Derick, experimenting with live podcast-style
broadcasting, gives his comments from a hipster coffee house playing live jazzin the background. John recommends that Derick should talk in a 5-10 jazz beatto make complete all analysis in his hipster-style presentation – as in coffeewith the beatnik culture?...well, maybe.John remains in California, soon headed for 2 months in
“the islands” with his family.Never fear that different locations across the globe
will ever alter the regular broadcasts of The EntreProgrammers Podcast. Johnwill be broadcasting from Hawaii, Josh Pennsylvania, and Derick Texas.Place your podcast in Signalleaf.com.