The Entreprogrammers Episode 15 Tracking Conversions

John accuses Derick of being an amateur broadcaster. Josh

spins off into analysis of his Tweeter advertising campaign with detailed upsand downs of his past week.

Derick’s week reveals pandemonium in the data base at

Signalleaf.com as he quickly jumps to its rescue after causing Signalleaf tocrash, but the show still goes on at Signalleaf and turns out to be a gainingknowledge experience for Derick.

And Signalleaf remains strong because of Derick’s programming

expertise. Read Derick’s blog about ugly advertising works; he proves it in anisolated case study – good stuff.

The discussion turns to converting traffic with respect

to Josh’s marketing experiments; Josh faces a challenging dilemma in that he isgenerating a great deal of traffic to his web sites.

But he doesn’t know enough about these people to

understand why – with the impressive traffic – these people are showing suchsmall conversion percentage rates.

The 3 pound on this subject to determine solutions –

something the Entreprogrammers are quite good at. They demonstrate how researchis extremely important in determining market strategy.