Entrepreneur Mastermind Podcast
Entrepreneur Mastermind Podcast
John Sonmez
Episode 11
1 hour 28 minutes Posted May 25, 2014 at 12:00 pm.
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Entreprogrammers Episode 11 Cognitive Psychology

The Entreprogrammers reveal the success in the launch of this podcast

where Josh, Derick and John brainstorm weekly in the arena of pure spontaneity.
These 3 programmers offer extremely useful information on many different levels
directly related to synchronizing entrepreneurial marketing efforts with
lifestyle.

And it’s not just for programmers as the public relations strategies

that the Entreprogrammers discuss, even occasionally create, and are extremely
powerful factors essential in the survival of every entrepreneur.

For example, (although they probably did not know it at the time) these 3

programmers talk about their implementations of legendary marketing developed in
the genius of famous copywriters.

And a great example of the diversity of information presented in the

Entreprogrammers Podcast is when Derick gives John his “next assignment” which
is to research and read about cognitive psychology, the highest single
contributor to Derick’s success.

Cognitive psychology is the study of mental processes such as attention,

language use, memory, perception, problem solving, creativity and thinking.
Derick applies these psychological concepts to his daily entrepreneurial
efforts.

The discussion goes to the publishing industry. Is it better to

self-publish? Cash in on the Entreprogrammers’ advice on how to publish books.
They give in-depth analysis regarding the operational perspective of publishing
companies.

And analytics takes center and Josh proposes that Derick and John join

him in “turning off the stats” by only looking at them “once per week.” But why
is that? Don’t you want to know how much you sell and who’s buying? The
Entreprogrammers explain the theory behind the behavior.

Then a shift to advertising digital products on Twitter; Josh admits to

what he calls “taking the Viet Nam” approach but is now changing that to more
aggressive tactics. Tune in for Josh’s explanation.

Plus, mailchimp gets thumbs down. Find out about news marketing

campaigns that are being tested by Josh. Then compare and determine if this
might work for you.

Give your podcast a nice home at Signalleaf.com.