Show notes
Entreprogrammers Episode 11 Cognitive Psychology
The Entreprogrammers reveal the success in the launch of this podcast
where Josh, Derick and John brainstorm weekly in the arena of pure spontaneity.These 3 programmers offer extremely useful information on many different levelsdirectly related to synchronizing entrepreneurial marketing efforts withlifestyle.And it’s not just for programmers as the public relations strategies
that the Entreprogrammers discuss, even occasionally create, and are extremelypowerful factors essential in the survival of every entrepreneur.For example, (although they probably did not know it at the time) these 3
programmers talk about their implementations of legendary marketing developed inthe genius of famous copywriters.And a great example of the diversity of information presented in the
Entreprogrammers Podcast is when Derick gives John his “next assignment” whichis to research and read about cognitive psychology, the highest singlecontributor to Derick’s success.Cognitive psychology is the study of mental processes such as attention,
language use, memory, perception, problem solving, creativity and thinking.Derick applies these psychological concepts to his daily entrepreneurialefforts.The discussion goes to the publishing industry. Is it better to
self-publish? Cash in on the Entreprogrammers’ advice on how to publish books.They give in-depth analysis regarding the operational perspective of publishingcompanies.And analytics takes center and Josh proposes that Derick and John join
him in “turning off the stats” by only looking at them “once per week.” But whyis that? Don’t you want to know how much you sell and who’s buying? TheEntreprogrammers explain the theory behind the behavior.Then a shift to advertising digital products on Twitter; Josh admits to
what he calls “taking the Viet Nam” approach but is now changing that to moreaggressive tactics. Tune in for Josh’s explanation.Plus, mailchimp gets thumbs down. Find out about news marketing
campaigns that are being tested by Josh. Then compare and determine if thismight work for you.Give your podcast a nice home at Signalleaf.com.

