Some of the greatest ideas for a business come from solving a problem the founder has personally experienced. Sarah Kugelman is such a founder, whose personal experiences with anxiety, and the impact of stress on her skin, led her to build a successful business…Sarah Kugelman, Founder/CEO of skyn ICELAND (a Vegan, Cruelty-free, natural skincare line) joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.In this episode:How Sarah’s personal dealings with anxiety led to her founding skyn ICELAND, and the connection between stress and skin healthSarah’s entrepreneurial spirit, and how she combined her working experience and her passion to forge a new career path for herselfThe vacation that led to the name of the line, and what makes it more than just a nameThe challenges of importing ingredients overseas, and finding a chemist who shared Sarah’s vision for the lineHow Sarah approaches bringing new products into the line, and know when some products have run their courseThe tentpole moments in skyn ICELAND’s history where Sarah knew she had made itHow Sarah manages stress now, and how that has evolved over timeSarah shares some of the biggest scares she’s had while running skyn ICELAND, and the lessons she’s learned along the wayWhat Sarah did to keep the business alive when one of their biggest retailers decided to phase the line off the shelvesSome of Sarah’s most out=of-the-box marketing ideas from the pre-social media age and what she did to adapt to the current marketing climateWhat Sarah sees as the future of the beauty industry, and for skyn ICELAND What having more educated consumers means for the industry‘Sarah shares what being an entreprenista means to her, and gives some advice for people who are starting their own businessesPlus, a one minute brainstorm on how Sarah can boost her engagement on Instagram