Show notes
A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner.Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.In this episode:How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming businessStarting a beauty product band from scratchLearning on the job while building a businessDifferentiating a product in a well established industry by focusing on the consumerFinding business partners as a small upcoming brandGrowing up in an entrepreneurial family and starting a business without a formal educationWorking through discouragement and insecurity to find successLearning on the job while building a businessThe importance of building a balanced teamWhy this is the time of the indie beauty brandHow personal experiences shaped Rachel’s focus on hair health and investments in clinical trialsPrioritizing the product before focusing on marketing and social presenceThe importance of having an open dialogue and learning from customer feedbackManaging two business, one on your own and one with your partnerThe good and bad of running a business with your life partnerThe challenge of keeping your personal and private lives separateHow being a problem solver helps push your business and products to the next levelAnd a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!


