Delivering on a social media strategy and a thoughtful marketing plan as part of the DNA of launching a business from the beginning, finding people who roll with punches matters, the art of winning with a small team, the impact of making yourself valuable, and persevering in spite of tough personal challenges…Samantha Wasser, Restaurateur and Founder of by CHLOE, & Co-Founder of DEZ and The Sosta, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, along with a surprise and a brainstorm.In this episode:Getting into the food worldSpending a lot of free time in restarants with friends, inspiring to go into the businessBuilding by CHLOE for 3+ yearsStudied sociology/psychology in college The 2009 job market was tough, Samantha worked for a year wthout pay to get her foot in the doorSamantha on how she only wanted to work with her father in restaurants if she could create her own brandsHow she has created an “Instagram dream”, everything so thought-out in appearance and functionHow Samantha was excited for vegan restaurants because of her impending wedding then she decided to create a vegan restaurant that was approachable and felt like you really belongInstagram feed vs. storiesUsing stories to connect with customers and engage usersCookies and pastries are so instagrammableCBD-infused by CHLOE sweetsSourcing CBD oilA kind of traveling pop-up plus a dozen locationsManaging so many business prioritiesFinding the right partnersYou figure it out, all encompassing, you will find the tme when something is meaningful for youHow the business recently took on outside funding for first timeGrowing the team, identifying the right employees, building culture with experiences, being a fun bossA typical day for SamanthaHow Samantha doesn’t want to be a boss that is unavailable or at a distanceThe importance of an open office environmentFocusing on best skills with the immediate teamMistakes that have been madeKombuchaSamantha’s fertility journey while running business, putting yourself first when it matters so muchThe emotional impact of miscarriages and how it created a lack of openness, how that changed with IVFPilates and yoga a part of game-changing routineMaternity leave for an entreprenista?A brainstorm for a new restaurant idea