Tapping into the mindset of female millennials, building a viral social media and digital humor company that’s become a thriving creative brand (expanding with changing trends and with a huge Instagram following), and why doing it with best friends from middle school has succeeded…Sami Fishbein, Co-Founder and COO of the digital brand Betches and co-author of “When’s Happy Hour”, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, a surprise, and a brainstorm.In this episode:Managing people that are same age or youngerGoing into business with close friends from middle school after going to Cornell with themHow Sami uses what she learned in college in the businessThat moment of co-founding BetchesRunning a company when no one on the founding team went to business school—how they figured it all out, and how sharing and dividing responsibilities is difficultFinding the right people to hire, how to evaluate people, and how attention to detail important in considering themLaunching the first company site BetchesLoveThisSite.com, and how the team just wanted to do for college aged people a like list of things they likedThe site was originally envisioned as a dark satireThe simple and unassuming start of writing the first five posts in the first night, then asking someone to put on a Facebook wallStaying as an anonymous presence for a few weeks, then how it all went viral fastHow it wasn’t long until a TV producer contacted them, then they got an agent, were recommended to write a bookTaking three years to monetize, working out of WeWorks, no outside fundingFirst hires, staying small for a while, most hiring in the last year or soThat time they considered calling it quits, but stuck with itWhen hit their stride and kept goingWorking through disagreements with friends you run a company with, how you have to communicate, becoming better communicatorsWhy Betches is moving into podcasting, building podcasts across several verticalsWhat’s in the works for 2019The book “Whens Happy Hour”, and writing it in three monthsA politics busA TV show in development, like a female South ParkIf Sami ever felt like she was burning out?And — a 1 Minute Brainstorm on the next big book idea