Entrepreneurs and Coffee
Entrepreneurs and Coffee
Brendan Hufford
12: Consistency Consistently - The Third Rule of Brand Building
8 minutes Posted Feb 11, 2015 at 10:00 am.
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Interested in going from wantrepreneur to entrepreneur without quitting your job?  Let's chat!

Who messes up the first sentence? This guy.

I really hope you enjoyed the last episode in this series where I shared Rule number two of Bobby Hundreds’ 10 Rules of Brand Building. As before, you can find the full article at thehundreds.com.

Today, we’re gonna rap about Rule Number 3, but first I want to remind you to go toentrepreneursandcoffee.com/ask and ask me a question for Free Q&A Friday tomorrow.  We have a few ready to roll out but I can’t wait to hear YOUR question to go to entrepreneursandcoffee.com/ask and leave me a question. It takes 30 seconds and I can’t wait to feature you on the show!

I love the book Outliers, by Malcolm Gladwell.  I had the fortune of reading it for the first time on vacation with my wife and my parents.  I do most of my thinking and planning by getting away from my normal location and routine and this was no different.  You see, in Outliers, Gladwell says you can achieve mastery in about 10,000 hours of effort.  I slightly disagree, I think that you don’t need the full 10k.  You can be dangerous with around 80% master, enough to do some serious damage, in far less time.

But 10 thousand hours?  That’s some serious consistency.  That’s Bill Gates breaking into computer labs and skipping classes to learn programming not once or twice, but every day for YEARS.

 

You don’t get consistency like that by working 15 different jobs in 10 years or getting a new hobby every January.  You buckle down and do one thing for a decade.  If people don’t say you’re obsessed or think you’re crazy about whatever you’re into, you’re not deep enough yet.

 

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