RickCerrone is the former Senior Director of Media Relations for the New York Yankees For 11 of the most successful and tumultuous seasons in New York Yankees’ history, RickCerrone manned what Sports Illustrated called, “The Hottest Seat in Sports.” As the team’s Senior Director of Media Relations from 1996 through 2006, he worked side by side with some of the biggest names in sports and entertainment.He counseled perhaps the most powerful and controversial owner in the history of professional sports, George Steinbrenner; worked closely with the game’smost-respected manager, Joe Torre; and guided and supported themost-recognizable players for the sports industry’s most-valuable franchise inthe nation’s number-one media market. Rick was the senior public-relationscounsel with the Yankees for an incredible run of 11 post-season appearances,six World Series and four world championships as well as during the horror of 9/11 and numerous crises and controversies.

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