For the first time, Brand China has overtaken Brand America in global perception. What does that mean for businesses and consumers?

We discuss:

• The Research: How consumers across 30 countries are reassessing their trust in major world powers and what two major global studies reveal about the speed of that shift.

• The Fall of Brand America: Why positive perception of the US has hit one of its lowest points on record, and why even traditional allies are pulling back.

• The Rise of Brand China: How China overtook the US in global perception for the first time and what is driving stronger favourability across Southeast Asia.

• Brand Malaysia: Where Malaysia stands in the eyes of global investors and consumers, and which industries are attracting the most attention and capital right now.

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