When fuel prices rise, where does the impact really show up in F&B businesses? Nazri Adam, Co-Founder of Sausage Sizzle, joins us to unpack how cost shocks actually move through the F&B system, and why the real impact may not have fully hit yet. 

We discuss:

• The Delayed Shock: Why fuel price increases don’t hit immediately, and how “old inventory” is masking the real cost wave still to come. 

• The Supply Chain Cascade: How imported goods stack multiple layers of cost.

• Margins vs Demand: What gets squeezed first inside an F&B business, and why pricing pressure may matter more than weaker spending.

• The Adaptation Playbook: From menu changes to frozen food pivots, how operators might need to rethink survival before the full impact hits.

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