In this episode, Colby Horton and Frank Humada are joined by Elizabeth Engel and Jamie Notter for a conversation about what the Lean Startup methodology really means for associations. Together, they explore the origins of Lean Startup, popularized by Eric Ries, and unpack common misconceptions that often lead associations to dismiss the approach too quickly. Elizabeth highlights the importance of empathy and Design Thinking as essential foundations for innovation, while Jamie focuses on how learning, experimentation, and iteration—rather than perfection—drive meaningful progress. Throughout the conversation, they discuss how associations can test ideas, learn faster, and create value without requiring every experiment to deliver immediate financial returns. The episode also examines cultural barriers that can slow innovation and offers practical, low-risk ways leaders can begin applying Lean Startup principles within their organizations. Show notesDownload the whitepaper here: https://bit.ly/LeanAt10