In this episode we talk with Gideon Pridor, Chief Marketing Officer at Workvivo.Gideon Pridor is Workvivo's interim CMO and chief storyteller. Gideon is a veteran marketing leader with a track record of growing disruptive startups into global leaders, that redefine their markets. Before Workvivo (and a well-deserved sabbatical) Gideon was VP Marketing at TravelPerk, One of the world's fastest-growing SaaS companies, Perfecto (acquired by Perforce), and others. Gideon is a frequent speaker at industry events, an HRtech enthusiast, and a startup mentor helping companies build their story and tell it to the world.We hope you enjoy it.