Liza Amlani is the principal and founder of Retail Strategy Group. She is the go-to expert in merchandising, product creation, and accelerating speed to market and is one of RETHINK Retail's Top Retail Influencers of 2022. With over 20 years of retail insider experience, we help companies in the retail space dramatically improve profitability and increase organizational effectiveness. (https://www.themerchantlife.com/)