<p>On the heels of the Sprite "Obey Your Thirst" Hip Hop ads, St. Ides did something even better and bigger, Commercials, a Mixtape of the dopest artists and got an entire culture drinking one brand in unison</p><p>What a damn time!!!</p>

Name The Skip w/12Kyle

Too often the architects of what has grown and evolved into this cultural phenomenon goes unnoticed or forgotten till it’s too late

I’d like the legacy and respect of these pioneers to be recognized and live on forever.

Podcast discussing the Golden and Silver era of Hip Hop: Emcees, Groups, Crews, Battles ... there will be lists, debates, and good memories 

Available on all podcast platforms

Classic . Hip Hop . Education . Cultivating . Knowledge