Working with Partners from Enabling Automation

Enabling Automation

ATS Corporation

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Working with Partners

26 minutes Posted Mar 5, 2026 at 4:30 pm.

– Introduction

– Why are partnerships becoming more important in manufacturing today compared to the past?

– Do you think these kinds of partnerships help machine builders reduce risk when adopting new technologies?

– Do you think these partnerships will allow companies to stay focused on what they do best while still delivering complete machine solutions?

– From Siemens’ perspective, what made SuperTrak a strong fit for deeper integration into Simens automation environment?

– When we look at machine builders and when we talk about integration and real integration, what does that mean in practical terms from their perspective? Is it engineering, commissioning, long-term support? What is it and how does this partnership help?

– From the machine builder’s point of view, what kinds of everyday challenges does this kind of integration help remove?

– How does a company know when partnering makes more sense than trying to build something internally?

– What kind of misalignment causes partnerships to struggle or fail?

– How important is it that both partners are hearing the same feedback from machine builders and end users?

– What must happen behind the scenes for partnerships to work, day to day?

– How does this help with joint problem solving and helping the customers?

– How do partnerships help companies reach machine builders and markets they might not reach on their own?

– Is there an influence on how machine builders are picking the kinds of technologies that they’re going to use it in kind of long-term thinking?

– Does this help innovation happen more easily?

– Ho...

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Show notes

Welcome to Enabling Automation! The tenth episode of season 4 is "Working with Partners". Join our season 4 host for this episode, Ben Hope, as he discusses the SuperTrak CONVEYANCE™ and Siemens partnership with special guest, Christian Gehrhardt, Head of Business Development - Robotics and Flexible Conveyance Solutions (FCS) for Production Machines at Siemens.

Read the press release about the partnership here: https://press.siemens.com/global/en/pressrelease/siemens-and-supertrak-conveyancetm-partner-expand-smart-conveyance-offering

Listen to all episodes on the following platforms:

- Spotify: https://open.spotify.com/show/5CWIpi4Ph4CNWtqn8TILMZ?si=e2ca02387b554f20

- Apple Podcasts: https://podcasts.apple.com/us/podcast/enabling-automation/id1703651289

- Overcast: https://overcast.fm/itunes1703651289/enabling-automation

- Amazon Music: https://music.amazon.ca/podcasts/63e2da85-de40-447e-aaaf-6fca18358cec/enabling-automation

- YouTube: https://www.youtube.com/watch?v=sATqMHS_jiA&list=PL1amIhdccgLUh7TbNYEANqxd1WIXb4uDd&index=2

For more information, visit: https://atsautomation.com/podcast/

In this monthly podcast series, join industry leaders from across ATS as they share and discuss the latest industry trends, new innovations, and more! ATS is an industry-leading automation solutions provider to many of the world's most successful companies.

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