Empire Building
Empire Building
Keller Podcast Network
94. Tips for Objection Handling: Part 2
23 minutes Posted Jan 31, 2022 at 10:00 am.
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Show notes

We’re continuing our discussion of handling objections. Last week, we discussed how to ensure that you’re actually dealing with an objection and not a question, observation, or smokescreen. But once you’ve actually identified an objection, how do you handle it? We have an easy-to-remember framework to share with you for what to do when an objection arises:

  • Repeat
  • Isolate
  • Cushion
  • Handle
  • Cushion

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