Empire Building
Empire Building
Keller Podcast Network
86. The Fortune is in the Follow-Up
26 minutes Posted Dec 6, 2021 at 10:00 am.
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26:20
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Show notes

Today we talk about an often overlooked but very important sales technique, the follow-up. So often, the focus of sales training is on finding new leads, but if you make it a habit to follow up on those leads, you’re going to have more business than you’ve ever dreamed of. The stronger your routine, the more tangible your results. Lock in today’s five effective ways to nurture leads:

  1. Find the prospect’s motivation
  2. Educate prospects on what you’re selling
  3. Understand that it takes time
  4. Maintain ongoing contact using systems
  5. Provide long-term value and contribution


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