Peggy Boyd started Surgical Alternative as a new college graduate. Her tremendous success over the past two decades has been due to perseverance and determination. Entrepreneurship for Peggy was &quot;A grain of sand that just grew and grew into an agitation and developed eventually into a pearl.&quot; We don&apos;t talk checklists, we talk about what it is really like to run a business. Real talk, real examples and we go over all of this as well:<ul><li>Working on your business and not just in it</li><li>Working with your spouse and setting boundaries</li><li>Aha moments</li><li>Building a business the old fashioned way through word of mouth</li><li>Pivoting from one business to the next, and entering a niche market </li><li>How to recession proof and virus proof your business</li><li>Being a mompreneur without guilt and capitalizing on its perks</li></ul>Peggy said, &quot;If it was easy, everyone would be doing it.&quot; Links to find Peggy: <a href='https://surgicalalternative.com/'>Website</a>, <a href='https://www.facebook.com/surgicalalternative'>Facebook</a>, <a href='https://www.instagram.com/surgical_alternative/'>Instagram</a>

3 THINGS TO CONSIDER WHEN WORKING WITH CELEBRITIES TO PROMOTE YOUR BIZ

Let's talk about entrepreneurship from an honest perspective. Building company culture, mentoring, empowering teams, change management, product creation, and startup power is my passion. Market saturation, rising advertising costs, consumer lethargy, head trash and failure talk is the enemy. My approach is simple, let’s talk through it. No fluff, no frills, just real talk...and that’s how I built my products, company culture, brand….and companies. Choose who you want to be and OWN IT, BOSS IT, BELIEVE IT.