Emerging Litigation Podcast
Emerging Litigation Podcast
Tom Hagy
How Product Brands Navigate Today's Dupe Economy with Tiffany Gehrke and Alexa Spitz
32 minutes Posted May 7, 2026 at 11:00 am.
Why Dupes Are Changing IP
When “Inspired By” Becomes Infringement
The Sol De Janeiro Trade Dress Loss
Surviving The Runway To Dupe Pipeline
Balancing Enforcement With Brand Optics
Building Layered IP Protection
“Brand Dupe” Trademarks And Takedowns
Filing Strategy For Social Commerce
Forecast And Three Practical Takeaways
Ratings Follow Links And Closing
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Show notes
In general, it is becoming hard to know what's real anymore. For example, there are so many product brand duplicates these days that people in the business save energy with a more efficient nickname. And these affectionately labeled brand "dupes" are everywhere. The real fight used to be over copying designs. That is no longer the case. It’s about the words used to sell the copied products and the tools brand owners use to make listings disappear overnight. I’m joined by a valued and ...