Emerging Litigation Podcast
Emerging Litigation Podcast
Tom Hagy
From Socks to Strategy: What Zoom Focus Groups Reveal About Your Case with Elizabeth Larrick
39 minutes Posted Jul 2, 2025 at 9:00 pm.
Introduction to Remote Trial Focus Groups
Testing Witness Credibility Virtually
How Focus Groups Shape Trial Strategy
The Impact of Appearance on Jurors
Assessing Case Value and Damages
Modern Jury Perspectives and Media Influence
Key Takeaways and Final Thoughts
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39:29
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Show notes
How do you know if your witness is credible? Is your evidence compelling—or confusing? And will a jury really care about those bright orange socks? In this episode of the Emerging Litigation Podcast, trial attorney and focus group consultant Elizabeth Larrick joins me to explain how remote focus groups are changing the way lawyers prepare for trial. Elizabeth shares what she’s learned from conducting over 1,000 Zoom focus groups—insights on testing case narratives, assessing witness credibili...