Noah Koff is the founder of Redwood partners. An industry leader in building digital growth strategies. Originally, Noah wanted to work for a magazine. However, due to a recession, his first opportunity was with a startup. &nbsp; Noah embraced the speed of a startup and decided it was the best route for him. As his experience grew, he began to recognize the importance of culture in business. Today, Noah practices that, by helping his own clients craft their corporate culture in the marketing strategies. &nbsp; At the end, Noah talks about the importance of having a tangible impact. This means serving his community as a leader and mentor. &nbsp; Connect with Noah: <a href= "https://www.linkedin.com/in/noahkoff/">https://www.linkedin.com/in/noahkoff/</a> Connect with Steve: <a href= "https://www.linkedin.com/in/steveleclair/">https://www.linkedin.com/in/steveleclair/</a> Embracing Uncertainty: <a href= "https://linktr.ee/embracinguncertainty">https://linktr.ee/embracinguncertainty</a>

LinkedIn Jedi Master: Christine Hueber

Welcome to Embracing Uncertainty. I am your host Steve LeClair.

Everyone wants to live a life of significance. Most people would define this as providing for their loved ones. Through the choice of occupation and the accompanying lifestyle afforded, it provides homeostasis. The human brain was wired for security and comfort.

This explains why few people are willing to take risks required to launch a business, expand it and reach the upper echelon of their chosen market. The pathway to success is cluttered with obstacles and challenges that cause most people to turn away. The fear of failure and the unknown is so strong, homeostasis wins.

On each episode of Embracing Uncertainty, we answer the following three questions:

Why is it some business owners and entrepreneurs are able to face their fears, take risks and overcome failures while others stagnant or regress?

What was the triggering event in their company where they faced adversity and made tough decisions that forever changed the company's trajectory?

Lastly, what are lessons they have learned that can help other business owners and entrepreneurs?

Many of our listeners find they make an emotional connection with our guests. Our guests are often quite candid during these interviews and freely discuss what's most important to them such as their family and their core values. At times they will even go into tragic experiences that shaped them into the person before our eyes. You will also hear our guests discuss the key personnel and trusted advisors who have helped them along the way. At the end of the next 30 minutes, you will not only understand how our guest is living a life of significance, you will also know their steps for Embracing Uncertainty.