We claim to embrace the direct approach in communicating who we are, but we hide behind facades. And often a bit of buzzwords and jargon. How do you tell it like it is in your branding, let people know exactly what you do, and still make your message feel fresh, unique and new?

We asked Beth Knaus to share her experience helping people write their business stories on Embark.

Beth Knaus is a creative content writer, workshop leader and owner of That’s A Spade Copywriting Services.  As a writer she’s passionate about writing content with and for her clients that honors their originality and nails their voice to the page so they can stand out from the masses, step into the spotlight,  and attract the type of clients they are excited about.

Beth is also a Pepperlane networking leader, and an active member at the WeBreathe Wellness Center in Walpole, where she holds creative writing classes.

Now partial empty nesters, she lives in Norwood, Ma. with her awesome husband and their chubby spoiled cat. In her free time she likes to read, cook, travel, and laugh. A lot.  

Her personal short stories have been published online and in print.
 

FB: https://www.facebook.com/thatsaspade/

Insta: www.instagram.com/thats_a_spade

LinkedIn: www.linkedin.com/BethKnaus

Website: www.thatsaspade.com

Email: [email protected]