<p>Are Independent Schools Selling a Product Today’s Parents Want?</p> <p>That's the topic of our conversation with Dr. Jennifer Zaccara and Dr. Greg Martin from Vermont Academy.</p>

How do you authentically differentiate in a crowded marketplace?

The Enrollment Management Association's (EMA) latest podcast is all about impossible questions. What are impossible questions? If you’ve ever been in a meeting and been asked, “Will we be full next year,” or “How will COVID-19 continue to have an impact on us,” then you know what an impossible question is. It’s not that impossible questions don’t have answers, it’s just that they are very difficult to answer and each answer will be different for each school. On this show, we’ll unpack those impossible questions, think about some ways to address them, and talk with some of the most interesting, knowledgeable, and thoughtful voices in our industry. Join hosts Ari Betof of Mission & Data and Christian Donovan from Friends School of Baltimore, as they dive into impossible questions!