Drew is a professional copywriter who works with marketing agencies, international businesses, local and online businesses to increase sales.

He has a real passion for getting under the skin of your ideal prospect and selling them… especially via direct mail and print, but also online…

When he’s not creating new sales angles and writing persuasive copy to increase conversions, he’s learning the tricks of the trade in raising a newborn girl

In this episode:
- How to get people's attention
- How to persuade people
- How email compares to direct mail
- Secrets to writing amazing headlines
- A secret from a copywriting expert
- Closing methods (getting the sale)
- What you should never do in email.. and more!